Online Decision Aid In Airline Industry Marketing Essay

Online Decision Aid In Airline Industry Marketing Essay 1. Online Decision Aids (ODAs) The World Wide Web can change human behavior and its communications with the world largely. Online shopping is one major example. Internet is changing day by day the way customers are shopping, buying goods. Many companies started using the Internet with the aim of cutting marketing costs, thereby reducing the price of their products and services. There are numbers of online shops that do not exist in the real world for e.g. Amazon, eBay, target etc. There is lot of benefit for all those who are sitting at home. Sometimes it may become difficult for a customer to choose a product from such a huge list, but customers always go for quality and Price. Most online retailers provide the customers with some help in the form of online decision aids (ODAs) .Online Decision Aid (ODA) is how customers make purchase on Internet .Customers buying goods on internet is based on the Online decision Aid.